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6208aThis is a message you see often. “The file is corrupt and cannot be opened.” Maybe you’re more familiar with this kind of message. “There was an error opening this document. The file is damaged.”

Irrespective of how file error messages are worded, they can be frustrating. More so, they could be costly if important work or school files are affected. Virus attacks are the biggest causes of corruption in PC files. But it could also a simple thing like shutting down your PC suddenly. Whatever the case, the following tools can help you repair your files.

Google Ads news by ClarityA new interactive ad format is coming to Google Search Ads!

Recently Google has announced that, until the end of this year, they are going to make available to all advertisers a new ads format – the Gallery Ads. Google has been testing this feature since February, so some lucky accounts might already have it available.

MORE News in Google Ads by ClarityMore and more news coming in from Google Ads! This time, advertisers are going to get more settings regarding the bidding strategies. These updates are going to be available in accounts within the next weeks, for some advertisers, or the next months, for others.

Whatever the case may be for you, we’re happy to share all the details, so that you can prepare and make a plan for an updated strategy.

News in Google Ads by ClarityA new Performance Planner tool is now available for all advertisers.

This new tool is designed to help plan the monthly budget for existing campaigns and predict how any change may affect its clicks, conversions, CPC or other metrics, thus helping finding that perfect balance between the investment and the desired result.

Google My Business tips by ClarityHere are a few things you might not know about Google My Business categories and that are definitely helpful if you want to get more digital exposure for your business using Google’s free set of tools:

1. Google My Business categories are not static. Google constantly adds, removes and changes the names of the categories. So, you'd better be on the lookout for that, in order for your business to always fall under the correct one, which is, of course, the one your clients are searching for.

2. New, recently added categories, can give you some boost in local ratings, until more businesses start to use them. You need to get ahead of them and take advantage of that initial exposure while you can.

3. Categories you see in your Google My Business dashboard might appear with slightly different wording to other people in search results, as category names in the same language vary in different countries. Be aware of who your potential clients are and choose accordingly.

4. The primary category choice is crucial, as the primary category has the most ranking power. Don’t be afraid to make a choice, but choose wisely. And remember no one knows your business and your clients better than you!

For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.


bpccThe British-Portuguese Chamber of Commerce's next Business Breakfast in the Algarve is - “Paid Media - What's next for online advertising?”

Consumers favour brands that provide helpful information along the journey to purchase. However only 47% of advertisers customise and show information that meets those expectations. Companies must not only drive awareness but meaningful engagement, in order to achieve business results.

TrainOldMr Prime Minister, 52% of voters chose NABO in recent elections: N-ot valid, A-bstention, B-ranco (nothing), O-ther (less than 1%).

In 2019 they will elect extremists, as in Germany, Sweden and Hungary. This will bring us chaos, with unstable governments. The center-right equals the center-left, extremes demand stupid laws in order to approve a budget or anything basic for the country. Your ministers make mistakes.

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