So you have a special product or offer you want to promote and a certain target audience you want to promote it to. And it’s possible you’ve heard somewhere that a landing page is the best way to do it. But what exactly is a landing page and what kind of content should it have?
Let’s start with the basics: in digital marketing, a landing page is a standalone webpage – that doesn’t have to be available for everyone on your website – and that is created specifically for a marketing or advertising campaign. It’s basically where users ‘land’ once they click on an online ad, such as those you do in Google. But what exactly do you put on it?
Simplicity is what makes landing pages the best option to increase your conversion rates on Google Ads’ campaigns and lower the cost of your leads, as they are designed with a single and extremely focused objective: make users click and convert.
The amount of content on your landing page is entirely up to you and will depend on your audience, but here’s what you really must have:
- A headline – this is how you’ll capture the user’s attention. Because you’ll have only seconds to do it, make it brief but powerful and you’ll get him to stay longer.
- A little bit of description and information – now you have the user’s attention, you need to engage his interest. Tell him about what you’re offering and why he can’t pass out on it. It’s all about persuasion! If possible include appealing images or videos and avoid large chunks of text that are difficult to digest.
- A call-to-action (CTA) button – with the user engaged, it’s time to convince him to act. After a persuasive and informative copy your CTA needs to drive him to a conversion, so make it compelling and click-irresistible.
And that’s it. So, safe landings!
For more information, bespoke strategies and efficient digital marketing solutions, just contact Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.
