Should I invest more money in my Google Ads campaign or is the current budget enough?

It’s a valid question! Here are some quick and easy steps you can go through to get an answer.

You’ve probably heard lots of times that Google has become very good in understanding the search intent. But do you fully understand what search intent is and how can you use it in your digital marketing? Today we will try to clear out all these doubts.

Watch out, site-owners! It’s time to check your robots.txt file! Starting from the 1st September, Google will stop supporting the noindex directive in the robots.txt file.

Let us start with a small disclaimer: all this is a bit technical, so if you find the explanation below confusing, try first checking our previous articles about crawlability, where we explained in detail everything you need to know about the robots.txt file.

If your company advertises on Google Ads, watch out for this news! Google has rolled out an important update on keyword match types. You might need to take some action.

Google has announced another big update for Google Ads. This time changes have come to the “phrase match” and “broad match modifier” keywords. These keywords are now starting to also match "same meaning" keywords.

Let´s try to understand it better with the example that Google provided.

Facebook boosts still confuse a lot of business owners. Are boosts the same as Facebook ads? Are they ads at all? Where can they appear? Which one is the right one for my business: boost or ad campaign? These are just some of the questions that we are asked on a regular basis.

Imagine that you want to go ahead with a special promotion for one of your products or services, such as offering a certain X% discount on all online purchases for 2 days. Of course, the first thing to do is shout it from the rooftops, so that leads and sales start pouring in. And obviously you’ll use Google Ads because, in this digital world, there is no way to deny its efficiency, right?! But as soon as you sign in and start preparing the campaign, you realise that none of the promotion options suggested by Google Ads fit into what you want. Ah, the disappointment... Now what?

With Portugal recognised as being amongst the leading countries globally when it comes to sustainable energy and environmentally friendly policies, it is of little surprise that it is heavily involved in new technology to harness the abundant power of ocean waves, according to an article in South EU Summit.

The Waveroller ocean energy system is a partnership between private investors in Portugal, Spain, Italy, Finland, Turkey, the UK, and Canada. It recently passed a major certification test which moved it significantly closer to being used in Portuguese waters. The Atlantic waters to the south and west of Portugal offer a vast territory for harnessing the power of the natural movement of the ocean.

Don´t miss out on these important news from Google! The Search Console stopped supporting the preferred domain setting.

A website can have two versions: with www and without it. If you follow good SEO practices, you have this issue already covered, having only one preferred version of the website available online. And in this case, you can relax, as there’s nothing for you to do or change regarding it, good work!