Small businesses no longer need a level playing field; the playing field is now sloped in their favour. A tie up between Eire based Pubble and Stefan Drew Associates means small businesses now have competitive advantage and outcompete their biggest business rivals.
For years large businesses, with huge budgets, customer service centres and large IT teams have had the upper hand when it comes to answering customers questions. This has particularly been the situation where website visitors have been able to pose questions online via expensive software systems that have been integrated into company websites.